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Advertising |
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| Some of the most innovative and creative projects in advertising have been developed by our team in the recent past. To name a few: |
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Advertising amongst ourselves: A qualitative study of viewer attitudes towards viral marketing
Brand awareness of virtual advertising in sport
Does thinking make it so? The role of counterfactual thinking
Ethical strategies that make "good" business sense: Direct-to-consumer advertising of prescription products
Integrated marketing communications in higher education
Perceptions of diversity management and organizational attractiveness: Exploring the effects of gender, ethnicity, and type of recruitment advertisement
Pricing and advertising responses of national brands to store brand introduction
Processes and outcomes in the creation of radio commercial advertising: A two-step qualitative analysis
The effectiveness of the length of commercials in different types of television programs
The influence of spatial groupings on consumer decisions
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Project support is provided on application by student and only consulting/reference reports are provided.
Students are advised to use the reports provided as reference work and not submit as it is
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